Edy’s Slow Churned Neighborhood SaluteSM
OFFICIAL CONTEST RULES

NO PURCHASE NECESSARY
THIS CONTEST IS OPEN TO LEGAL RESIDENTS OF THE UNITED STATES CURRENTLY RESIDING IN THE 50 UNITED STATES AND THE DISTRICT OF COLUMBIA (EXCLUDING PUERTO RICO) WHO ARE THIRTEEN (13) YEARS AND OLDER AS OF MARCH 11, 2008 WITH INTERNET ACCESS AS OF MARCH 11, 2008 AND SHALL BE CONSTRUED AND EVALUATED ACCORDING TO U.S. LAW. DO NOT ENTER THIS CONTEST IF YOU ARE NOT LOCATED IN THE 50 UNITED STATES OR DISTRICT OF COLUMBIA.

  1. HOW TO ENTER: Edy’s Slow Churned Neighborhood Salute is looking for Americans nationwide to nominate their neighborhood for a Slow Churned Neighborhood Salute ice cream block party by sending their entry via mail (see details in Section 2) or via email by visiting www.Edys.com between March 11, 2008 at 12:00 AM (ET) through May 30, 2008 at 11:59 PM (ET) and including:
    1. A short paragraph (using no more than 350 words) explaining why your neighborhood deserves a Slow Churned Neighborhood Salute.
    2. Each entrant must also include his/her name, street address, evening phone number, date of birth, and email address. An official online entry form is available at www.Edys.com.
    3. Incomplete entries will be disqualified and discarded upon receipt without further consideration and without notification of entrants.
  2. MAIL ENTRIES: All entries, regardless of whether your entry is sent via the Internet or regular mail, must be received by 11:59 p.m. ET on May 30, 2008 in order to be eligible. Completed mail-in entries should be sent to:
    Slow Churned Neighborhood Salute
    Edy’s Grand Ice Cream, Inc.
    5929 College Avenue
    Oakland, CA 94618
    Damaged, mutilated or otherwise illegible entries will be disqualified and discarded upon receipt without further consideration and without notification of entrants.
  3. JUDGING: Judging will be completed by a panel of experts. The Panel will review all eligible entries submitted online and via mail and will select the top one thousand five hundred (1,500) entries to receive the Slow Churned Neighborhood Salute grand prize package listed in Section 5 (Grand Prize Package).

    Judging will be based on the following criteria:
    - Originality/Creativity 50%
    - Enthusiasm 25%
    - What makes your neighborhood special 25%

    All decisions of the judges shall be final and shall not be subject to any review.
  4. WINNERS AND WINNER NOTIFICATION: One thousand five hundred (1,500) Grand Prize winners each will receive the grand-prize package listed below and will be notified on or about June 12, 2008 to the email or mailing address provided with the entry. Limit one prize per household or address.
  5. GRAND PRIZE PACKAGE: Each winning entrant will be required to sign and have notarized an affidavit/prize acceptance/release of liability form to receive a grand prize package consisting of the following:

    - Door-step Delivery of Twelve (12) cartons of Edy’s Slow Churned® light ice cream and 4 boxes of Edy’s Slow Churned® light ice cream bars ($250.00 AVR)
    - One (1) “Party In A Box” (napkins, ice cream scoops, spoons, name tags, disposable camera, etc.) ($175.00 AVR)
    - Total Retail Value for each prizewinner is $425.00 [Total approximate retail value for all grand prize winners is $637,500].

    Return of any prize or notification as undeliverable will result in disqualification and an alternate winner may be selected.
  6. PRIZE RESTRICTIONS: Prizes are non-transferable. No substitution or cash equivalent of the prizes will be granted except at Edy’s sole discretion. All taxes not specified are the responsibility of the winners. Edy’s reserves the right to substitute prize of equal or greater value. Limit one prize per household or address.
  7. GENERAL RULES: Open only to legal residents of the United States ages thirteen (13) years and older as of March 11, 2008. Employees of Edy’s, directors, officers, affiliates, subsidiaries, advertising and promotion agencies and their immediate family members and/or those living in the same household are not eligible. Void where prohibited by law. All federal, state, and local laws and regulations apply. By submitting an entry, you acknowledge and agree that your entry is your original work and understand that it becomes the sole and exclusive property of Edy’s Grand Ice Cream, Inc. (“Edy’s”) and acceptance of a prize constitutes permission to Edy’s and its agencies to use the winning Neighborhood Salute winner’s name and likeness for purposes of advertising, promotion and trade without further compensation unless prohibited by law. However, the addresses, telephone numbers, and email addresses of entrants will not be sold or otherwise provided to any third parties. By participating in this contest, entrants expressly acknowledge compliance with these Official Rules, and waive all right to, and hold harmless, Edy’s and its advertising and promotions agencies from any loss, damage or expense arising out of or in connection with participation in this contest or the acceptance, use or misuse of any prize. Return of any prize notification as undeliverable will result in disqualification and an alternate winner may be selected. By participating in this promotion, entrants agree to be bound by the Official Rules. Edy’s is not responsible for any typographical or other error in the printing of the offer, administration of the promotion or in the announcement of the prizes.
  8. OTHER CONDITIONS: Sponsor assumes no responsibility for computer system, phone line, hardware, software or program malfunctions or other errors, failures of any kinds, delayed computer transmissions or network connections that are human or technical in nature. Sponsor reserves the right in its sole discretion to cancel or suspend this contest, in its entirety or in part should virus, bug, tampering, unauthorized intervention, fraud, technical failures, or other causes beyond Sponsor’s control corrupt the administration, security, fairness, integrity or proper play of the contest. Sponsor is not responsible for incorrect or inaccurate entry information whether caused by Internet users or by any of the equipment or programming associated with or utilized in the contest by any technical or human errors which may occur in the processing of the entries in the contest. Sponsor reserves the right to withdraw the transmission of this contest at any time and award the Prize from among eligible entries received prior to the date of the withdrawal. Sponsor reserves the right at its sole discretion to disqualify any individual it finds to be tampering with the entry process or the operation of the game or web-site or to be acting in violation of the Rules.
  9. LIST OF WINNERS: A list of winning entrants will be available online at www.Edys.com or send a self-addressed-stamped envelope to “SLOW CHURNED NEIGHBORHOOD SALUTE” 5929 College Avenue, Oakland, CA 94618. Requests must be received by June 30, 2008.
  10. SPONSOR: Edy’s Grand Ice Cream, Inc., 5929 College Avenue, Oakland, CA 94618. There will be a total of one thousand five hundred (1,500) prizes awarded in this contest.

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